Quality and Training
Ensuring and enforcing strong expertise on each project
Training & Quality Control process operates in real time – throughout the field process
Enforcing Quality Control through Monitoring of fieldwork and validation
Initial stages of the fieldwork process- On-site observations will be done for selected interviewers / venues, and the supervisor will provide feedback & re-training where necessary.
And a strong implementation of in field quality checks through our QC team
Quality Assurance Checks & Quality Control – Ongoing during fieldwork
Foretell team examines both interviewer behavior and data response patterns to ensure top-notch data quality supported by GPS clustering, Timestamps, audio audits, and electronic accompaniment records.
Checks on QA and QC Activities
- Briefing and attendance form
- Pilot and Mock forms.
- Field Accompaniment form
- Sample distribution check on interview [not more than 15pct.]
- Other evidence depending on project types
- GPS captured
- Call back report analysis
- Cancellation files checks
- Outlier checks carried out [LOI/Odd hrs/Duplicate no’s]
Outliers & Data Validation activities
- Outliers [LOI/Odd hrs/Duplicate no’s]
- Back to Back interviewers
- Checks against blacklisted interviewer
- Straight lining
- Speeding sections
- GPS Clustering
- Bipolar (extreme variations)
- Sample profile
- Trap Questions
- Suspicious flagged interviews also audio checked
- Trend analysis
Training & Quality – CATI
- Exclusive team for interviewing and auditing
- Multilingual interviewing capabilities- English, Arabic, Hindi, Malayalam, Tagalog.
- Interviewer’s capabilities- able to handle B2B/ B2C/ Mystery calling
- Extensive Training: Interviewers are well trained in the art of obtaining the most relevant information in an unbiased manner
- The art of interviewing is far different from what is used in Call Centers, which is sales driven
- Information collected more accurately reflects the consumer’s opinion
- Positive/ Negative response is captured with equal importance
- Foretell Global staff understand the importance of not deviating from the questionnaire by constant probing
Quality Check Measures & Processes – CATI
- Data Entry- monitoring all conducted surveys from Point A to point Z while matching with recording (live monitoring as well)
- Coaching through Dialer Console- monitoring the call during it first phase and guide the interviewer without respondent knowledge by barging into the call and guiding the interviewer, where the respondent cannot hear us at all.
- 100% auditing if requested for/ else 10% monitoring across studies/ live monitoring of interviews
- Daily feedback provided/ joint listening sessions with interviewers to improve the quality
- Monthly/ Quarterly training to improve quality
Monthly awards to keep up the team motivation, morale and productivity